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http://www.squidoo.com/growth-hacking-explainedMonday 16 December 2013
5 Minute Business: Starting a Business in 5 Minutes? Is it Possible? - YouTube
http://socialempire.me - 5 Minute Business: Is Starting a Business in 5 Minutes Possible? Mark Middo thinks so. Growth Hacking Secrets Revealed.
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http://www.squidoo.com/growth-hacking-explainedGavin Mills (Gavinmills86) on Twitter
The latest from Gavin Mills (@Gavinmills86). Proud Melburnian, Hawthorn FC, Travel, Guitar, Seinfeld. Melbourne, Australia
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http://goarticles.com/article/Growth-Hacking-Your-Content-By-Ticking-All-The-Right-Boxes/8095207/Growth Hacking Your Event by Creating Your Own Ticketing System
Are you running an event and thinking about using a 3rd party ticketing system for your event like a Moshtix or Ticketek?
Not sure what other options there are?
It’s been a while since I have updated this blog because I have been flat out with business so haven’t had the time to share anything interesting until now.
In case you didn’t know with our music brand we run events and we have always used a 3rd party ticket provider like Moshtix.
However, I have never liked them because we don’t get updated on how many tickets we sell until the next day and we have no idea where the ticket sales are coming from. This means we can’t target our marketing spend towards the largest sources of ticket sales.
For example if we are selling tickets through Facebook ads, Google ads and Twitter ads, we need to know which source is generating the most revenue so we can focus our media spend towards that platform.
This is really important for events that don’t have huge budgets and are trying to squeeze as much as possible from the marketing spend making sure that their budget is efficient as possible. Let’s say that we found out that 70% of our ticket sales are coming from Facebook ads, 30% from Google ads and 0 from Twitter.
This means we should stop investing in Twitter and really focus our marketing on Facebook with Google Ads as a secondary source. We might take our marketing spend from Twitter and invest that all into Facebook, which may result in a big increase in ticket sales.
That’s what drove me to recently build a ticketing system internally on our site to sell tickets in house rather than through a third party. We have also set up goals through Google Analytics so we can track each ticket purchase and from what traffic source this ticket sale has come from.
Amazingly we did this all for under $200 ($170 to be exact). Obviously it did take some tech knowledge to install it and configure it up, which I did myself. Took me a good day to configure up.
The ticketing system we now have internally is amazing, it runs seamlessly and is all contained within our website.
No longer does the ticketing tab direct you too Moshtix for tickets where we completely lose the visitor.
No longer does Moshtix take a booking fee from each ticket. We can sell tickets directly from our site.
We also collect a database of the ticket purchasers too, which is something that Moshtix previously collected and not us, with this system the customers are automatically added to our email database.
Tickets are emailed automatically to our event goers, where they received a QR code, which is then scanned at the door through an iPhone or iPad. We can run promotions with discount codes to also increase ticket sales.
It really is an all in one solution and is really going to benefit our events for years to come. So for anyone running an event I highly recommend using their own internal ticketing system because it is much more flexible, powerful and the visibility of the statistics means it will save you money in the long run.
Want to know what ticketing system I am using? It's called Event Espresso, I highly recommend checking it out!
Want more growth hacker tips check out: http://socialempire.me
Not sure what other options there are?
It’s been a while since I have updated this blog because I have been flat out with business so haven’t had the time to share anything interesting until now.
In case you didn’t know with our music brand we run events and we have always used a 3rd party ticket provider like Moshtix.
However, I have never liked them because we don’t get updated on how many tickets we sell until the next day and we have no idea where the ticket sales are coming from. This means we can’t target our marketing spend towards the largest sources of ticket sales.
For example if we are selling tickets through Facebook ads, Google ads and Twitter ads, we need to know which source is generating the most revenue so we can focus our media spend towards that platform.
This is really important for events that don’t have huge budgets and are trying to squeeze as much as possible from the marketing spend making sure that their budget is efficient as possible. Let’s say that we found out that 70% of our ticket sales are coming from Facebook ads, 30% from Google ads and 0 from Twitter.
This means we should stop investing in Twitter and really focus our marketing on Facebook with Google Ads as a secondary source. We might take our marketing spend from Twitter and invest that all into Facebook, which may result in a big increase in ticket sales.
That’s what drove me to recently build a ticketing system internally on our site to sell tickets in house rather than through a third party. We have also set up goals through Google Analytics so we can track each ticket purchase and from what traffic source this ticket sale has come from.
Amazingly we did this all for under $200 ($170 to be exact). Obviously it did take some tech knowledge to install it and configure it up, which I did myself. Took me a good day to configure up.
The ticketing system we now have internally is amazing, it runs seamlessly and is all contained within our website.
No longer does the ticketing tab direct you too Moshtix for tickets where we completely lose the visitor.
No longer does Moshtix take a booking fee from each ticket. We can sell tickets directly from our site.
We also collect a database of the ticket purchasers too, which is something that Moshtix previously collected and not us, with this system the customers are automatically added to our email database.
Tickets are emailed automatically to our event goers, where they received a QR code, which is then scanned at the door through an iPhone or iPad. We can run promotions with discount codes to also increase ticket sales.
It really is an all in one solution and is really going to benefit our events for years to come. So for anyone running an event I highly recommend using their own internal ticketing system because it is much more flexible, powerful and the visibility of the statistics means it will save you money in the long run.
Want to know what ticketing system I am using? It's called Event Espresso, I highly recommend checking it out!
Want more growth hacker tips check out: http://socialempire.me
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